Custom software · starting from $25,000

When the software has to fit the business, not the other way round.

Off-the-shelf software asks you to change how you work. Most businesses go along with it, then spend years papering over the gap with spreadsheets. We do it the other way round: we map how your operation actually runs, then build software around it. Take the parts of EasyFlow that already suit you, or start from nothing and we build the lot.

Starting from $25,000for the build, plus an ongoing monthly subscription quoted for your project.

Get a quote See how the process works

About six weeks, not six monthsRoughly two of those are the build itself.

Australian built and hostedYour data stays in Sydney.

Proven parts or a clean sheetWhichever your business actually needs.

Is this you

Most businesses should just take a tier.

We would rather tell you that now than three meetings in. A custom build is the right call for a specific kind of business, and the wrong call for everyone else.

Take a subscription if

Your work runs quote, job, invoice, and that is broadly it
The standard product gets you most of the way there
You want to be live this month, not this quarter
A monthly subscription is the shape of the budget

Talk to us if

The way you run the job is the actual competitive advantage, and no product models it
The business runs across a whiteboard, four spreadsheets and three apps that do not talk
You need a system of your own for a client contract, a compliance regime, or data sovereignty
You are paying enterprise money for a platform that still does not fit, and you have started pricing up building your own
You have a process nobody has written software for, and you have stopped looking

The obvious alternative

You could build your own. Plenty are trying.

The instinct is sound. If the way you run the job is genuinely your advantage, generic software will always cost you something. What catches businesses out is not the idea, it is the arithmetic: what it actually takes to get from a blank screen to something your crew will use on a wet Tuesday with gloves on.

Starting from nothing

Nine to eighteen months before anyone logs in, if it lands at all
$100,000 and up, in salaries, contractors, or the work you did not do instead
You are now running a software team as well as your actual business
Every browser update, tax change and security patch is yours to handle, forever
The hard parts are the boring parts: permissions, offline, PDFs, accounting sync, mobile
A real chance it is never quite finished, and one developer leaving sets you back months

Building it with us

About six weeks, and roughly two of those are the build itself
Starting from $25,000 for the build, then an ongoing monthly subscription quoted for your project
We keep the software running. You run your business
Improvements we make to the parts you share land with you at no extra cost
The boring parts are already built, tested, and running real businesses today
Anything genuinely new to your business still gets built from scratch, properly

Nobody sets out to build an accounting sync. They set out to fix the one thing their business does differently, then spend the next fourteen months building everything around it first. That part is already done. You are only paying for your bit.

Why it costs a fraction of a ground up build

Use what is already built. Build what is not.

We have done this before. EasyFlow is a complete operations platform we built for Australian trade businesses: one of the least forgiving environments software can be asked to survive. Bad reception, gloves on, a ute for an office, and a margin that disappears if the paperwork slips. It runs real businesses today. So where a piece of what you need already exists and works, you are not paying anyone to build it a second time. Where your business does something nobody has written software for, we build that from scratch. Most projects are some of both, and the blueprint tells you exactly which is which before you commit to anything.

25Screens covering the whole operating loop, live today

6Steps of the loop covered end to end: quote, schedule, order, deliver, invoice, report

2Weeks is the typical build, once the scope is agreed

1Accounting sync that already works, Xero out of the box

The process

Five phases. About six weeks.

Once the consulting is done and the scope is agreed, the build itself is roughly two weeks. The enterprise platforms we compete with take months just to configure software that already exists, and charge five figures to do it. Nobody sensible signs a blank cheque either, so the expensive part does not start until you have read exactly what is being built and what it costs, in writing.

011 TO 2 WEEKS

Discovery, on site

We come to you and watch a job run end to end. We talk to the people who actually do the work, not just the people who describe it. We map the process as it really is, including the workarounds nobody mentions in a meeting, because those are usually the most important thing on the page.

You getA written map of your operating loop, and every point where time, money or information is leaking out of it.

02ABOUT 1 WEEK

The blueprint

Every screen, rule, permission and integration written down before a line of it is built. You read it, argue with it, and approve it. This is the moment the price stops being "from $25,000" and becomes a fixed number.

You getA signed build scope and a fixed quote. If you walk away here, you walk away with the map and the blueprint.

03ABOUT 2 WEEKS

The build

Your own system is stood up in days, not weeks, because the platform underneath is already built. Then the custom work goes on top. Two weeks is realistic here for the same reason the price is: we are only building your part, not the twenty other things a system like this needs before your part can exist. A larger scope moves it, and the blueprint will have told you so before you signed.

You getA working system in your hands, on your own domain with your branding on it, seen in stages rather than revealed at the end.

04ABOUT 1 WEEK

Rollout

Your data comes across from whatever it lives in now. Your people get trained in the way they will actually use it. Then we stay on the tools with your crew through the first real week, because week one is where rollouts are won or lost.

You getYour business running on it, with your history intact and your team able to use it without asking us.

05ONGOING

After go live

The software keeps being looked after and improved, and the shared parts get better for everyone at no extra cost. Further custom work continues at an agreed rate or on a retainer, whichever suits how much you expect to keep changing.

You getA direct line to the people who built it. Not a ticket queue.

What you end up with

Your own system, not a configured account.

This is the difference between a custom build and a well set up subscription. You get a system of your own: your database, your own copy of the software, your name on it.

A system of your own

Your own database and your own copy of the software, hosted in Australia. Nobody else's data is in there, and nobody else's usage affects yours.

Your brand, your domain

Your logo, your colours, your address. Your team signs in to something with your name on it, not ours.

Proven parts, if you want them

Every feature EasyFlow has is available to you. Take the ones that suit how you work, leave the rest, and improvements we make to them land with you too.

Built from scratch where it counts

The screens, rules and calculations that exist because of how your business works. The reason you are on this page.

Your data, always exportable

It is your business's information. You can take a full export whenever you want, in a format you can actually use.

The integrations you run on

Xero works out of the box. Anything else your operation depends on gets scoped in the blueprint and built in.

What it costs

A build fee to start, then an ongoing monthly subscription.

Two parts, like any other plan here: what it costs to build, and what it costs to run. No hidden retainer, no per-module licensing, and no setup fee on top: the build replaces it.

^$25,000STARTING FROM, FOR THE BUILD. AUD EX GST.

Then an ongoing monthly subscription for as long as you run on it, quoted for your project rather than taken off a price list, because a system built for forty people across six sites does not cost the same to run as one built for four hundred. You get that number in the blueprint, alongside the build price, before you commit to either.

Most projects land between $25,000 and $60,000. Larger operations, roughly 250 people and up, generally start above $60,000. Discovery tells us which end you are at, and the blueprint fixes the number before you commit to the build.

What moves the number

How much of what you need already exists, and how much gets built from scratch
How many custom screens and rules the blueprint ends up containing
Integrations with systems that do not have a modern way in
How many people, sites and branches have to be rolled out
How much history has to be migrated, and what condition it is in

Questions, answered straight.

The things worth knowing before you spend this kind of money.

How long does the whole thing take?

About six weeks from the first conversation to your team working in it, for a typical project. Roughly half of that is the consulting: discovery and the blueprint. The build itself is about two weeks. We will not put a hard limit on it, because a bigger scope genuinely takes longer, but you will know the real number at the end of the blueprint rather than being guessed at up front. For comparison, the enterprise platforms in this market routinely take months just to configure and onboard you onto software they built years ago.

Do we have to build on EasyFlow?

No. Plenty of projects use a good chunk of it, because things like quoting, scheduling, purchasing and invoicing work much the same way in a lot of businesses and there is no sense paying to build them twice. But if what you need looks nothing like EasyFlow, we build it from scratch. The blueprint is where that gets decided, in writing, with the cost of each path in front of you.

What does the monthly cost cover, and why is it quoted?

Usage first: everyone in your business using it, every day, with no per-job charges and no counting logins. On top of that, hosting, backups, security patching, support, and keeping the whole thing running and current. It is quoted per project rather than taken off a price list because usage is most of what drives the real cost: a system for forty people across six sites is not the same job to run as one for four hundred. You get the number in the blueprint, next to the build price, before you commit to either.

Who owns what we build?

Your data is yours, unconditionally, and you can export it at any time. Where a project uses parts we have already built, those stay ours, which is exactly why you get every improvement to them at no extra cost. The work built specifically for your business is yours to use for as long as you are a customer.

Do we have to be a trade business?

No. Trades is where we cut our teeth and where the proof is, but the shape underneath is common to a lot of operations: work comes in, gets scheduled and done by people in the field, materials get bought, someone has to get paid, and someone has to prove it all happened. If none of that describes you, we start from a clean sheet instead.

What if we want to start smaller?

Then start smaller. Take an EasyFlow subscription, run the business on it, and find out where it does and does not fit you. Plenty of projects should start that way, and the discovery conversation is a great deal sharper when you have six months of your own data to point at.

What happens if you go under?

A fair question to ask anyone you are trusting with the business. Your data is exportable in full at any time, in a documented format, so you are never holding something you cannot walk away from.

We already have software. Is that a problem?

It is normally an advantage. Existing software means your process is at least partly written down already, and migrating your history across is part of rollout, not an extra. What we need to know early is what it connects to, because that is what shapes the integration work.

Get a quote

Tell us what your business does that software cannot.

That last question is the one that matters, so give it a couple of honest sentences. We read every one of these ourselves, and we will tell you plainly if a subscription would serve you better.